Peter Redmond
Executive Chair
The PRL story began in 1959 with the founding of Robert Purves Limited by Bob Purves in Toronto. Bob was succeeded by Rob Purves, his son, who became president in 1979 and serves as chairman to this day. The firm officially became Purves Redmond Limited in 2003 when Peter Redmond joined as a full partner. Under Peter’s presidency, PRL has since expanded operations across Canada while adding our group benefits and retirement planning service.
As the country has grown up around PRL, we’ve evolved into becoming one of Canada’s top independent insurance advisory and brokerage firms.
Through more than half a century of experience, we’ve worked with clients from all of Canada’s major industries—including mining, energy, waste management, transportation, construction, manufacturing and retail—as well as on international projects with our exclusive networks of international brokers. We’ve committed ourselves to delivering the highest level of service to all of our clients, regardless of size—and we intend to keep providing Canadian companies and individuals with the same expertise and service level that has come to represent our firm for decades.
Our success is a result of consistently providing exceptional, professional service and advice while nurturing trusting relationships with our clients, insurers and colleagues.
We pride ourselves on being a leading insurance broker and advisory firm by offering our clients better value through:
We attract industry experts who take pride in delivering value and hands-on service to each and every one of our clients.
We customize our service delivery to meet your needs—and we’re not shy about putting our commitment in writing to you. Our service-level agreement outlines what you can expect, so you can assess the value that we provide.
We manage our costs to allow us to stay competitive with firms of all sizes and avoid unnecessary overhead or financial pressure. We’re transparent in our pricing model and we match insurance expertise on a client-by-client basis.
We’re a private provincially incorporated firm with no public shareholders to service, allowing us to move quickly and make decisions without outside influence. Our ownership structure translates into decisions made with our clients’ best interests put first.
We aim to align our services with your needs, and to understand your business, personal and financial requirements.
We aim to provide our services and advice in a timely manner.
We take pride in all the work we do, and it shows in the quality we’ve provided for over half a century.
We’re passionate about growing our business, which means helping you grow yours.
We demonstrate our integrity by being transparent and honest about all the work we do.
We understand that working together optimizes the intellectual power of all of our brokers, advisors and partners.
At PRL, the privacy and security of your personal information is paramount to us. Our privacy policy outlines the types of information relating to an identifiable individual (“Personal Information”) that we collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your Personal Information. Your privacy matters, and we strive to maintain the highest standards of data protection in every interaction.
To read our Privacy Policy, click on the link below:
The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province. The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province.
For more information, click on the link below:
The Canadian Insurance Services Regulatory Organizations (CISRO), is a forum of Canadian regulatory authorities who are dedicated to consistent qualifications and conduct of business standards for insurance intermediaries. Their mission is to ensure consumers across Canada are well served by competent, ethical and professional insurance intermediaries by collaborating on initiatives and regulations that support a consistent approach to consumer protection.
For more information click on the link below:
At PRL, we are committed to delivering exceptional, professional service tailored to our clients’ unique needs. As an independent insurance broker, no insurance company has a financial interest in PRL, nor does PRL have a financial interest in any insurance company – ensuring our advice is unbiased and always in your best interest.
Consistent with industry practice, we receive compensation in the form of commissions as part of the insurance premium. The range of compensation for each company and class of business varies. The following outlines the range of compensation as a percentage of the premium.
For more information click on the link below:
The insurers noted above with an asterisk may pay us contingent profit commissions. Contingent Commissions are not guaranteed. This commission is contingent on specific criteria being met. Though the criteria vary, in general, contingent commissions are conditional on the growth of business with the insurer, client retention, assisting the insurer with gathering underwriting information, and maintaining set loss or claims thresholds during a specific time period, typically annually. The contingent commission depends on factors relating to the overall size and/or profitability of a group of accounts over the course of the set period, not to the placement or profitability of any particular insurance policy. As a result, the amount of contingent commission attributable to a specific insurance policy will not be known at the time of placement.
Premium Financing
PRL has an arrangement with Imperial PFS Canada to provide premium financing quotes to our clients. PRL is compensated by Imperial PFS Canada an amount up to 1% of the total premium for the administrative services PRL provides to Imperial PFS Canada. If you have any questions regarding premium finance quotes, please contact your client executive.
The Accessibility for Ontarians with Disabilities Act, 2005 (“AODA”) and Ontario Regulation 191/11 Integrated Accessibility Standards (“IAS”) set out processes for developing, implementing and enforcing accessibility standards. The AODA and IAS require that Purves Redmond Limited (“PRL”) create accessibility policies and a multi-year accessibility plan.
PRL is committed to providing accessible and inclusive services to all individuals, including those with disabilities. PRL has developed this Accessibility Policy and Multi-Year Plan to reduce and remove barriers and make our workplace more inclusive for everyone.
Accessibility Policy and Multi-Year Plan brochure EN
We recognize the hard work of our employees through internal promotions and profit sharing.
We provide opportunities for our established leaders to participate in the equity of the company.
We maintain an equitable and safe working environment.
We recognize the importance of work-life balance.
We nurture our employees through education and mentorship.
While PRL makes every effort to provide excellent service to our clients, we recognize that there may be occasions when we fail to meet client expectations. If at any time you have a complaint about the services that we provide, please get in touch so that we can try to make things right. PRL is committed to continuous improvement and values feedback from its stakeholders.
PRL Complaints Procedure EN Jan26 2024 v2
PRL is always seeking talented professionals to join our growing team. Visit our job board to learn more >