Peter Redmond
Executive Chair
Expertise. At Your Service.
The PRL story began in 1959 with the founding of Robert Purves Limited by Bob Purves in Toronto. Bob was succeeded by Rob Purves, his son, who became president in 1979 and serves as chairman to this day. The firm officially became Purves Redmond Limited in 2003 when Peter Redmond joined as a full partner. Under Peter’s presidency, PRL has since expanded operations across Canada while adding our group benefits and retirement planning service.
As the country has grown up around PRL, we’ve evolved into becoming one of Canada’s top independent insurance advisory and brokerage firms.
Through more than half a century of experience, we’ve worked with clients from all of Canada’s major industries—including mining, energy, waste management, transportation, construction, manufacturing and retail—as well as on international projects with our exclusive networks of international brokers. We’ve committed ourselves to delivering the highest level of service to all of our clients, regardless of size—and we intend to keep providing Canadian companies and individuals with the same expertise and service level that has come to represent our firm for decades.
- Leadership
Peter Redmond, Executive Chair
As Executive Chair of Purves Redmond Limited, Peter guides PRL’s vision and strategic direction. In his role, Peter exemplifies and sets the company’s culture, values and behaviour in addition to providing counsel, direction and support to PRL’s leadership team. Having spent more than 30 years working in the industry, Peter’s primary focus has been on the design and administration of property and casualty insurance programs for mid- to large-size national and multi-national corporations. He has considerable experience with complex risks and global programs. Peter is well regarded in the risk management and insurance community and maintains a strong network of industry decision-makers. He actively leverages this network to the benefit of PRL’s clients.
Robert Purves
Chairman
Robert Purves, Chairman
As one of the founding members of Purves Redmond Limited and Chairman of PRL’s Board of Directors, Robert works collaboratively with PRL’s CEO to foster the Board and company’s culture and work. Robert also ensures the Board maintains focus on what is best for PRL by facilitating leadership and governance among its members. Robert served as the president of PRL’s predecessor firm, Robert Purves Limited, from 1979 to 2003, when Peter Redmond joined the firm as a full partner. Robert has an accounting background with an industry focus on casualty, marine, surety and management liability, and is experienced in alternative risk transfer and claims management. He has sat on the board of many firms and organizations within the insurance industry and the not-for-profit sector.
Richard Doherty
President & Chief Executive Officer
Richard Doherty, President & Chief Executive Officer
As President and Chief Executive Officer of Purves Redmond Limited, Richard is responsible for developing and executing on PRL’s corporate strategy. In his role, Richard oversees and provides guidance to PRL’s Leadership Team to develop innovative client-centric insurance solutions and further strengthen PRL’s culture through recruiting and developing top talent. With over 25 years of insurance industry experience, including as an insurance buyer as former Head of Risk Management and Insurance at the Greater Toronto Airport Authority, Richard draws on his deep knowledge of the industry and leadership capabilities to further PRL’s growth strategy. Richard holds a Bachelor of Arts from the University of Toronto and an MBA from Queen’s University.
Adrian Vanelli
Chief Operating Officer
Adrian Vanelli, Chief Operating Officer
As COO, Adrian is responsible for overseeing the day-to-day operational and administrative functions of PRL, implementing the business plans set by PRL’s CEO and Board of Directors. Adrian also leads PRL’s strategic initiatives, responsible for developing and executing on PRL’s strategic plan in collaboration with the Board of Directors and Leadership Team. Adrian is focused on identifying key opportunities for further expansion and value creation, including key capital projects, joint ventures, potential mergers & acquisitions, and other strategic partnership opportunities. In addition, Adrian maintains management oversight of PRL’s specialty practice areas, including Surety, Group Benefits, and Private Client businesses. Adrian also advises a portfolio of clients with commodity and construction-related exposures. Prior to joining PRL, Adrian gained experience in corporate finance, strategic planning, and underwriting with large multi-national insurance carriers. Adrian holds the Certified Management Accountant (CMA) and Chartered Professional Accountant (CPA) designations.
Shani Briffa
General Counsel | Chief Compliance Officer
Shani Briffa, General Counsel | Chief Compliance Officer
As General Counsel and Chief Compliance Officer Shani oversees PRL’s legal, compliance, risk, corporate secretariat and government relations functions. Before joining PRL Shani was the Assistant General Counsel, Chief Compliance Officer and Director of Government Relations at a large international insurance brokerage. Prior to that she was an associate lawyer with an international insurance law firm, where her practice focused on advising insurers and reinsurers on coverage matters, representing them in coverage disputes, and serving as claims monitoring counsel. Shani also sits on the Executive Committee of the Toronto Insurance Council and the Board of the Butterfly Foundation.
Deborah Laferriere
Principal Broker
Deborah Laferriere, Principal Broker
As Principal Broker, Deborah brings over 30 years of insurance industry expertise to Purves Redmond Limited (PRL). She has extensive experience managing complex risk management needs for clients across sectors including real estate, banking, professional services, manufacturing, food and beverage, and retail. Deborah specializes in designing and implementing comprehensive risk management programs using both traditional and non-traditional approaches, such as captives and large self-insured retentions. Her deep industry knowledge and innovative strategies have helped countless clients better navigate and mitigate their risks.
Najeeb Sachedina
EVP | National Leader, Mining & Energy
Najeeb Sachedina, EVP | National Leader, Mining & Energy
As National Leader, Najeeb is responsible for day-to-day business direction and management of the Mining & Energy unit across Canada. In this role, Najeeb oversees client service and manages a team of insurance professionals ensuring service expectations are met while fostering a highly functioning team environment. In addition to his managerial functions, Najeeb advises a portfolio of clients with commodity-related exposures. He has over 16 years of experience in the design and implementation of large risk management programs for national and multi-national corporations, managing their risk transfer through traditional and non-traditional methods.
David Brosbell
Business Development Leader | Mining & Energy
David Brosbell, Business Development Leader | Mining & Energy
As National Business Development Leader, David plays a crucial role in attracting and fostering client relationships, driving growth for PRL, and providing guidance to the Mining & Energy team across the country. With over 18 years’ experience, David brings a wealth of industry knowledge and a level of sophistication to operating mines and development projects in Canada and around the Globe. He expertly executes insurance placements and leads negotiations among stakeholders; engaging key team members with specific skills to best serve each client. David is committed to providing exceptional service coupled with unique and creative solutions to solve client needs using insurance and bonding tools.
Bradley Wells
National Leader | Transportation, Waste & Recycling
Bradley Wells, National Leader | Transportation, Waste & Recycling
As National Leader, Bradley is responsible for day-to-day business direction and management of the Transportation, Waste and Recycling unit across Canada. In addition, Bradley is PRL’s internal counsel and provides expertise on policy wording and coverage interpretation. Bradley and his team provide technical product expertise to the other PRL Business Units and PRL clients. Bradley manages a team of insurance professionals and is responsible for client service in specialty areas and for a number of select clients. Before attending law school, Bradley spent 10 years as an insurance broker at PRL and other firms, largely specializing in commercial lines and large insurance program placements. The beginning of his legal practice involved both Insurance Coverage work and general Corporate Litigation until 2010 when he narrowed his practice to focus solely on Insurance Coverage work. In 2017, Bradley returned to Purves Redmond Limited where he provides his extensive expertise and experience to clients.
Laura Gallo
Head of Broking Operations
Laura Gallo, Head of Broking Operations
As Head of Broking Operations, Laura is responsible for ensuring PRL delivers a seamless and consistent customer experience and develop operational efficiencies across all our offices and business units. In her role, Laura is focused on optimizing the use of technology, processes, and best practices to ensure client service expectations are met and exceeded. Laura also has leadership over PRL’s Private Client group, overseeing client service and driving new growth opportunities within her team. In addition, Laura leads PRL’s insurer relationships, including contracts — working with insurer partners to stay up to date on emerging products and services, and generating new ideas to better serve clients. With over 24 years of experience in the Canadian Property & Casualty Insurance industry, Laura draws on her comprehensive background to advise and develop insurance solutions for her clients unique and complex needs.
Henry Toby
National Leader | Group Benefits & Retirement Services
Henry Toby, National Leader | Group Benefits & Retirement Services
As National Leader, Henry is responsible for the day-to-day business direction and management of the Employee Benefits and Retirement practice. In this capacity, Henry oversees a team of talented technical professionals who are focused on delivering customized program design and exceptional service to PRL’s clients. With over 30 years of client consulting and organizational leadership experience, Henry’s detailed understanding of employer and employee needs coupled with his extensive industry knowledge and expertise ensures that PRL clients are well supported when delivering on their Human Resources strategies. - Our Commitment to You
Our success is a result of consistently providing exceptional, professional service and advice while nurturing trusting relationships with our clients, insurers and colleagues.
We pride ourselves on being a leading insurance broker and advisory firm by offering our clients better value through:
Our People and Culture
We attract industry experts who take pride in delivering value and hands-on service to each and every one of our clients.
Our Service Model
We customize our service delivery to meet your needs—and we’re not shy about putting our commitment in writing to you. Our service-level agreement outlines what you can expect, so you can assess the value that we provide.
Our Cost Structure
We manage our costs to allow us to stay competitive with firms of all sizes and avoid unnecessary overhead or financial pressure. We’re transparent in our pricing model and we match insurance expertise on a client-by-client basis.
Our Ownership
We’re a private provincially incorporated firm with no public shareholders to service, allowing us to move quickly and make decisions without outside influence. Our ownership structure translates into decisions made with our clients’ best interests put first.
- Our Corporate Values
Client Focus
We aim to align our services with your needs, and to understand your business, personal and financial requirements.
Service Excellence
We aim to provide our services and advice in a timely manner.
Professionalism
We take pride in all the work we do, and it shows in the quality we’ve provided for over half a century.
Passion
We’re passionate about growing our business, which means helping you grow yours.
Integrity
We demonstrate our integrity by being transparent and honest about all the work we do.
Collaboration
We understand that working together optimizes the intellectual power of all of our brokers, advisors and partners.
- Privacy
PRL Privacy Policy
At PRL, the privacy and security of your personal information is paramount to us. Our privacy policy outlines the types of information relating to an identifiable individual (“Personal Information”) that we collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your Personal Information. Your privacy matters, and we strive to maintain the highest standards of data protection in every interaction.
To read our Privacy Policy, click on the link below:
- Principles of Conduct
RIBO
The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province. The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province.
For more information, click on the link below:
CISRO
The Canadian Insurance Services Regulatory Organizations (CISRO), is a forum of Canadian regulatory authorities who are dedicated to consistent qualifications and conduct of business standards for insurance intermediaries. Their mission is to ensure consumers across Canada are well served by competent, ethical and professional insurance intermediaries by collaborating on initiatives and regulations that support a consistent approach to consumer protection.
For more information click on the link below:
- Compensation Disclosure
At PRL, we are committed to delivering exceptional, professional service tailored to our clients’ unique needs. As an independent insurance broker, no insurance company has a financial interest in PRL, nor does PRL have a financial interest in any insurance company – ensuring our advice is unbiased and always in your best interest.
Consistent with industry practice, we receive compensation in the form of commissions as part of the insurance premium. The range of compensation for each company and class of business varies. The following outlines the range of compensation as a percentage of the premium.
For more information click on the link below:
The insurers noted above with an asterisk may pay us contingent profit commissions. Contingent Commissions are not guaranteed. This commission is contingent on specific criteria being met. Though the criteria vary, in general, contingent commissions are conditional on the growth of business with the insurer, client retention, assisting the insurer with gathering underwriting information, and maintaining set loss or claims thresholds during a specific time period, typically annually. The contingent commission depends on factors relating to the overall size and/or profitability of a group of accounts over the course of the set period, not to the placement or profitability of any particular insurance policy. As a result, the amount of contingent commission attributable to a specific insurance policy will not be known at the time of placement.
Premium Financing
PRL has an arrangement with Imperial PFS Canada to provide premium financing quotes to our clients. PRL is compensated by Imperial PFS Canada an amount up to 1% of the total premium for the administrative services PRL provides to Imperial PFS Canada. If you have any questions regarding premium finance quotes, please contact your client executive.
- Accessibility Policy & Multi-Year Plan
PRL Accessibility Policy & Multi-Year Plan
The Accessibility for Ontarians with Disabilities Act, 2005 (“AODA”) and Ontario Regulation 191/11 Integrated Accessibility Standards (“IAS”) set out processes for developing, implementing and enforcing accessibility standards. The AODA and IAS require that Purves Redmond Limited (“PRL”) create accessibility policies and a multi-year accessibility plan.
PRL is committed to providing accessible and inclusive services to all individuals, including those with disabilities. PRL has developed this Accessibility Policy and Multi-Year Plan to reduce and remove barriers and make our workplace more inclusive for everyone.
Accessibility Policy and Multi-Year Plan brochure EN - Emergency Procedure and Public Safety Plan
This document outlines the emergency procedures and public safety plan for Purves Redmond Limited (“PRL”).
PRL Emergency Procedures and Public Safety Plan EN Dec6 2024 v1 - Our Commitment to Our Employees
Rewarding Performance
We recognize the hard work of our employees through internal promotions and profit sharing.
Ownership
We provide opportunities for our established leaders to participate in the equity of the company.
Respect
We maintain an equitable and safe working environment.
Balance
We recognize the importance of work-life balance.
Personal Development
We nurture our employees through education and mentorship.
- Our Complaints Procedure
PRL Complaints Procedure
While PRL makes every effort to provide excellent service to our clients, we recognize that there may be occasions when we fail to meet client expectations. If at any time you have a complaint about the services that we provide, please get in touch so that we can try to make things right. PRL is committed to continuous improvement and values feedback from its stakeholders.
PRL Complaints Procedure EN Jan26 2024 v2 - Careers
PRL is always seeking talented professionals to join our growing team. Visit our job board to learn more >