Chief Executive Officer
The PRL story began in 1959 with the founding of Robert Purves Limited by Bob Purves in Toronto. Bob was succeeded by Rob Purves, his son, who became president in 1979 and serves as chairman to this day. The firm officially became Purves Redmond Limited in 2003 when Peter Redmond joined as a full partner. Under Peter’s presidency, PRL has since expanded operations across Canada while adding our group benefits and retirement planning service.
As the country has grown up around PRL, we’ve evolved into becoming one of Canada’s top independent insurance advisory and brokerage firms.
Through more than half a century of experience, we’ve worked with clients from all of Canada’s major industries—including mining, energy, waste management, transportation, construction, manufacturing and retail—as well as on international projects with our exclusive networks of international brokers. We’ve committed ourselves to delivering the highest level of service to all of our clients, regardless of size—and we intend to keep providing Canadian companies and individuals with the same expertise and service level that has come to represent our firm for decades.
Chief Executive Officer
Peter Redmond, Chief Executive OfficerAs CEO of Purves Redmond Limited, Peter is primarily responsible for developing PRL’s vision and strategic direction. In his role, Peter also exemplifies and sets the company’s culture, values and behaviour in addition to providing guidance, direction and support to PRL’s leadership team. Having spent more than 30 years working in the industry, Peter’s primary focus has been on the design and administration of property and casualty insurance programs for mid- to large-size national and multi-national corporations. He has considerable experience with complex risks and global programs. Peter is well regarded in the risk management and insurance community, and maintains a strong network of industry decision-makers. He actively leverages this network to the benefit of PRL’s clients.
Robert Purves, ChairmanAs one of the founding members of Purves Redmond Limited and Chairman of PRL’s Board of Directors, Robert works collaboratively with PRL’s CEO to foster the Board and company’s culture and work. Robert also ensures the Board maintains focus on what is best for PRL by facilitating leadership and governance among its members. Robert served as the president of PRL’s predecessor firm, Robert Purves Limited, from 1979 to 2003, when Peter Redmond joined the firm as a full partner. Robert has an accounting background with an industry focus on casualty, marine, surety and management liability, and is experienced in alternative risk transfer and claims management. He has sat on the board of many firms and organizations within the insurance industry and the not-for-profit sector.
Richard Doherty, President
As President of Purves Redmond Limited, Richard is responsible for developing and executing on PRL’s corporate strategy. In his role, Richard oversees and provides guidance to PRL’s Leadership Team to develop innovative client-centric insurance solutions and further strengthen PRL’s culture through recruiting and developing top talent. With over 25 years of insurance industry experience, including as an insurance buyer as former Head of Risk Management and Insurance at the Greater Toronto Airport Authority, Richard draws on his deep knowledge of the industry and leadership capabilities to further PRL’s growth strategy. Richard holds a Bachelor of Arts from the University of Toronto and an MBA from Queen’s University.
Chief Operating Officer
Adrian Vanelli, Chief Operating OfficerAs COO, Adrian is responsible for overseeing the day-to-day operational and administrative functions of PRL, implementing the business plans set by PRL’s CEO and Board of Directors. Adrian also leads PRL’s strategic initiatives, responsible for developing and executing on PRL’s strategic plan in collaboration with the Board of Directors and Leadership Team. Adrian is focused on identifying key opportunities for further expansion and value creation, including key capital projects, joint ventures, potential mergers & acquisitions, and other strategic partnership opportunities. In addition, Adrian maintains management oversight of PRL’s specialty practice areas, including Surety, Group Benefits, and Private Client businesses. Adrian also advises a portfolio of clients with commodity and construction-related exposures. Prior to joining PRL, Adrian gained experience in corporate finance, strategic planning, and underwriting with large multi-national insurance carriers. Adrian holds the Certified Management Accountant (CMA) and Chartered Professional Accountant (CPA) designations.
Principal Broker & National Leader | General Industries
Deborah Laferriere, Principal Broker & National Leader | General IndustriesAs Principal Broker & Chief Compliance Officer, Deborah ensures that PRL and all of its employees comply with regulatory and legal requirements as well as internal policies and corporate bylaws. Deborah is also the National Leader for the General Industries team, managing a number of PRL clients with complex risk management needs. Deborah has more than 30 years of insurance industry experience with large multi-national clients. She is skilled in the design and implementation of risk management programs for organizations in the real estate, banking, professional services, manufacturing, food, beverage and retail sectors. Deborah has many years of experience in assisting clients to better manage their risks through traditional and nontraditional methods including captives and large self-insured retentions.
National Leader | Mining & Energy
Najeeb Sachedina, National Leader | Mining & EnergyAs National Leader, Najeeb is responsible for day-to-day business direction and management of the Mining & Energy unit across Canada. In this role, Najeeb oversees client service and manages a team of insurance professionals ensuring service expectations are met while fostering a highly functioning team environment. In addition to his managerial functions, Najeeb advises a portfolio of clients with commodity-related exposures. He has over 16 years of experience in the design and implementation of large risk management programs for national and multi-national corporations, managing their risk transfer through traditional and non-traditional methods.
Business Development Leader | Mining & Energy
David Brosbell, Business Development Leader | Mining & EnergyAs National Business Development Leader, David plays a crucial role in attracting and fostering client relationships, driving growth for PRL, and providing guidance to the Mining & Energy team across the country. With over 18 years’ experience, David brings a wealth of industry knowledge and a level of sophistication to operating mines and development projects in Canada and around the Globe. He expertly executes insurance placements and leads negotiations among stakeholders; engaging key team members with specific skills to best serve each client. David is committed to providing exceptional service coupled with unique and creative solutions to solve client needs using insurance and bonding tools.
National Leader | Transportation, Waste & Recycling
Bradley Wells, National Leader | Transportation, Waste & RecyclingAs National Leader, Bradley is responsible for day-to-day business direction and management of the Transportation, Waste and Recycling unit across Canada. In addition, Bradley is PRL’s internal counsel and provides expertise on policy wording and coverage interpretation. Bradley and his team provide technical product expertise to the other PRL Business Units and PRL clients. Bradley manages a team of insurance professionals and is responsible for client service in specialty areas and for a number of select clients. Before attending law school, Bradley spent 10 years as an insurance broker at PRL and other firms, largely specializing in commercial lines and large insurance program placements. The beginning of his legal practice involved both Insurance Coverage work and general Corporate Litigation until 2010 when he narrowed his practice to focus solely on Insurance Coverage work. In 2017, Bradley returned to Purves Redmond Limited where he provides his extensive expertise and experience to clients.
National Leader | Operations
Laura Gallo, National Leader | OperationsAs National Leader of Operations, Laura is responsible for ensuring PRL delivers a seamless and consistent customer experience and develop operational efficiencies across all our offices and business units. In her role, Laura is focused on optimizing the use of technology, processes, and best practices to ensure client service expectations are met and exceeded. Laura also has leadership over PRL’s Private Client group, overseeing client service and driving new growth opportunities within her team. In addition, Laura leads PRL’s insurer relationships, including contracts — working with insurer partners to stay up to date on emerging products and services, and generating new ideas to better serve clients. With over 24 years of experience in the Canadian Property & Casualty Insurance industry, Laura draws on her comprehensive background to advise and develop insurance solutions for her clients unique and complex needs.
National Leader | Group Benefits & Retirement Services
Henry Toby, National Leader | Group Benefits & Retirement ServicesAs National Leader, Henry is responsible for the day-to-day business direction and management of the Employee Benefits and Retirement practice. In this capacity, Henry oversees a team of talented technical professionals who are focused on delivering customized program design and exceptional service to PRL’s clients. With over 30 years of client consulting and organizational leadership experience, Henry’s detailed understanding of employer and employee needs coupled with his extensive industry knowledge and expertise ensures that PRL clients are well supported when delivering on their Human Resources strategies.
Our success is a result of consistently providing exceptional, professional service and advice while nurturing trusting relationships with our clients, insurers and colleagues.
We pride ourselves on being a leading insurance broker and advisory firm by offering our clients better value through:
We attract industry experts who take pride in delivering value and hands-on service to each and every one of our clients.
We customize our service delivery to meet your needs—and we’re not shy about putting our commitment in writing to you. Our service-level agreement outlines what you can expect, so you can assess the value that we provide.
We manage our costs to allow us to stay competitive with firms of all sizes and avoid unnecessary overhead or financial pressure. We’re transparent in our pricing model and we match insurance expertise on a client-by-client basis.
We’re a private provincially incorporated firm with no public shareholders to service, allowing us to move quickly and make decisions without outside influence. Our ownership structure translates into decisions made with our clients’ best interests put first.
We aim to align our services with your needs, and to understand your business, personal and financial requirements.
We aim to provide our services and advice in a timely manner.
We take pride in all the work we do, and it shows in the quality we’ve provided for over half a century.
We’re passionate about growing our business, which means helping you grow yours.
We demonstrate our integrity by being transparent and honest about all the work we do.
We understand that working together optimizes the intellectual power of all of our brokers, advisors and partners.
The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province.The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province.
For more information, click on the link below:
The Canadian Insurance Services Regulatory Organizations (CISRO), is a forum of Canadian regulatory authorities who are dedicated to consistent qualifications and conduct of business standards for insurance intermediaries. Their mission is to ensure consumers across Canada are well served by competent, ethical and professional insurance intermediaries by collaborating on initiatives and regulations that support a consistent approach to consumer protection.
For more information click on the link below:
CISRO Principles of Conduct for Insurance Intermediaries
Thank you for your business. As your Independent Insurance Broker, we assist you in selecting insurance products and services that are available, affordable and understandable.
Our role is to provide you with the best insurance value that combines coverage, service and price. We also provide personalized, quality service that includes professional insurance advice, ongoing policy maintenance, and claims support and advocacy. When any issue arises regarding your insurance coverage, we’re there for you as your advocate, using our professional experience to best represent your interest.
Consistent with industry practice, we receive compensation (“commission”) as part of your insurance premium or as a separate fee as agreed by you, the customer. The range of compensation for each company and class of business varies. Specific details are fully available upon request.
Some of the insurers we represent may pay us additional commission that we refer to as contingent profit commissions. Payment of this contingent profit (not guaranteed) commission is only payable on our property, casualty or automobile business lines (but not for group benefits & retirement planning). The contingent profit commission depends on a combination of the following factors: growth, profitability (loss ratio), total volume, retention and increased services that we provide on behalf of the insurer for a designated period of time. Contingent profit commission is not guaranteed nor is it the same calculation for each company.
For detailed information on contingent commission, please go to the individual company’s website.
We recognize the hard work of our employees through internal promotions and profit sharing.
We provide opportunities for our established leaders to participate in the equity of the company.
We maintain an equitable and safe working environment.
We recognize the importance of work-life balance.
We nurture our employees through education and mentorship.
PRL is always seeking talented professionals to join our growing team. Visit our job board to learn more >