
Peter Redmond
Chief Executive Officer
The PRL story began in 1959 with the founding of Robert Purves Limited by Bob Purves in Toronto. Bob was succeeded by Rob Purves, his son, who became president in 1979 and serves as chairman to this day. The firm officially became Purves Redmond Limited in 2003 when Peter Redmond joined as a full partner. Under Peter’s presidency, PRL has since expanded operations across Canada while adding our group benefits and retirement planning service.
As the country has grown up around PRL, we’ve evolved into becoming one of Canada’s top independent insurance advisory and brokerage firms.
Through more than half a century of experience, we’ve worked with clients from all of Canada’s major industries—including mining, energy, waste management, transportation, construction, manufacturing and retail—as well as on international projects with our exclusive networks of international brokers. We’ve committed ourselves to delivering the highest level of service to all of our clients, regardless of size—and we intend to keep providing Canadian companies and individuals with the same expertise and service level that has come to represent our firm for decades.
Our success is a result of consistently providing exceptional, professional service and advice while nurturing trusting relationships with our clients, insurers and colleagues.
We pride ourselves on being a leading insurance broker and advisory firm by offering our clients better value through:
We attract industry experts who take pride in delivering value and hands-on service to each and every one of our clients.
We customize our service delivery to meet your needs—and we’re not shy about putting our commitment in writing to you. Our service-level agreement outlines what you can expect, so you can assess the value that we provide.
We manage our costs to allow us to stay competitive with firms of all sizes and avoid unnecessary overhead or financial pressure. We’re transparent in our pricing model and we match insurance expertise on a client-by-client basis.
We’re a private provincially incorporated firm with no public shareholders to service, allowing us to move quickly and make decisions without outside influence. Our ownership structure translates into decisions made with our clients’ best interests put first.
We aim to align our services with your needs, and to understand your business, personal and financial requirements.
We aim to provide our services and advice in a timely manner.
We take pride in all the work we do, and it shows in the quality we’ve provided for over half a century.
We’re passionate about growing our business, which means helping you grow yours.
We demonstrate our integrity by being transparent and honest about all the work we do.
We understand that working together optimizes the intellectual power of all of our brokers, advisors and partners.
The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province.The Registered Insurance Brokers of Ontario (RIBO) is the self-regulatory body for insurance brokers in Ontario. Established in October 1981, RIBO regulates the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in the province.
For more information, click on the link below:
The Canadian Insurance Services Regulatory Organizations (CISRO), is a forum of Canadian regulatory authorities who are dedicated to consistent qualifications and conduct of business standards for insurance intermediaries. Their mission is to ensure consumers across Canada are well served by competent, ethical and professional insurance intermediaries by collaborating on initiatives and regulations that support a consistent approach to consumer protection.
For more information click on the link below:
CISRO Principles of Conduct for Insurance Intermediaries
Thank you for your business. As your Independent Insurance Broker, we assist you in selecting insurance products and services that are available, affordable and understandable.
Our role is to provide you with the best insurance value that combines coverage, service and price. We also provide personalized, quality service that includes professional insurance advice, ongoing policy maintenance, and claims support and advocacy. When any issue arises regarding your insurance coverage, we’re there for you as your advocate, using our professional experience to best represent your interest.
Consistent with industry practice, we receive compensation (“commission”) as part of your insurance premium or as a separate fee as agreed by you, the customer. The range of compensation for each company and class of business varies. Specific details are fully available upon request.
Some of the insurers we represent may pay us additional commission that we refer to as contingent profit commissions. Payment of this contingent profit (not guaranteed) commission is only payable on our property, casualty or automobile business lines (but not for group benefits & retirement planning). The contingent profit commission depends on a combination of the following factors: growth, profitability (loss ratio), total volume, retention and increased services that we provide on behalf of the insurer for a designated period of time. Contingent profit commission is not guaranteed nor is it the same calculation for each company.
For detailed information on contingent commission, please go to the individual company’s website.
We recognize the hard work of our employees through internal promotions and profit sharing.
We provide opportunities for our established leaders to participate in the equity of the company.
We maintain an equitable and safe working environment.
We recognize the importance of work-life balance.
We nurture our employees through education and mentorship.
PRL is always seeking talented professionals to join our growing team. Visit our job board to learn more >